Swiss Watchmaker Alpina Introduces Newest Brand Ambassador, Champion Aviator, Michael Goulian


New York, NY (March 9, 2017) – Alpina Watches is pleased to announce its collaboration with champion aviator and air show superstar, Michael Goulian.

Michael Goulian is one of the world’s most decorated aerial demonstration pilots. Known greatly for his participation in the Red Bull Air Race, Goulian is one of only seven air show professionals to receive all three of the air show industries’ most prestigious awards: the Art Scholl Memorial Showmanship Award, and the Bill Barber Award for Showmanship and the ICAS Sword of Excellence. With a signature approach of athletically aggressive flying, Goulian has become one of the most sought after high-performance solo aerobatic performers throughout his 30-year career.

As the newest brand ambassador, Goulian will emphasize the brand’s expertise in pilot watches. The partnership will include promotion of the brand and its Startimer Pilot collection with a series of activations and events throughout 2017.

“Michael Goulian’s personality and extreme aerobatic talents, compliment the status of the Alpina brand in pilot watches” says Oliver Van Lanschot Hubrecht, Alpina Brand Manager, “We are thrilled to see what is to come for Michael’s flight excursions this year, while working with us.”

This year, Goulian will appear at 10 of the most distinguished air shows in the United States, as well as 8 Red Bull Air Race World Championship events around the world. The first event slated between the partnership is the upcoming SUN ‘n FUN Int’l Fly-In & Expo taking place in Lakeland, FL from April 4-9, 2017.

“I’m honored and humbled to be partnering with Alpina” says Michael Goulian, Champion Aviator. “Their dedication to innovation, excellence, perseverance and adventure are traits that my team and I live by every day. We’re excited to help Alpina show the world their beautiful line of pilot watches.”

Alpina continues to seek out the greatest talents in air, land and sea to reinforce the brand’s ultimate identity as a sport watch brand.


Alpina, famous for its red triangle signature, is a fine watchmaking manufacture based in Geneva, Switzerland. Founded in 1883, Alpina’s watchmaking history spans more than 130 years. A true pioneer of the Swiss watchmaking industry, Alpina has been the source of numerous patents and innovative calibers. Alpina invented the concept of the Swiss sport watch, as we know it today, with the birth of its legendary Alpina 4 in 1938.

Today, Alpina is one of the very few Swiss watch companies, which develops, produces and assembles its movements entirely in-house. Alpina proposes five in-house calibers: the AL-980 Tourbillon; the AL-718 World Timer; the AL-950 Automatic Regulator; the AL-710 Automatic Small Date, and, most recently, the AL-760 Flyback Chronograph, featuring the patented “Direct Flyback” technology. Faithful to its long tradition of innovation, in 2015 Alpina introduced the first connected Swiss Made Horological Smartwatch, thereby creating a new watch category in the Swiss watch industry. Alpina’s mission is to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments, like the Alps.

For further press inquiries: Kaitlin Derkach, The Promotion Factory, or (212) 217-9065